The Challenge
Response Labs already served marquee names like Bloomin’ Brands, Outback, Ahold, and Giant. The next objective was scale: increase top-of-funnel demand while strengthening brand visibility with enterprise restaurant decision-makers.
They needed a coordinated motion across outbound and content, not disconnected campaigns.
The Approach
Morton Street ran a dual-channel engagement: cold calling to create near-term pipeline and a social content engine across LinkedIn and X to build sustained market presence.
Targeting focused on QSR/FSR chains and enterprise restaurant groups, with messaging aligned to loyalty, CRM, and revenue growth outcomes.
The Results
Within 30 days, Response Labs generated a six-figure pipeline from cold calling while also driving 500K combined impressions on LinkedIn and X.
The campaign produced thousands of engagements, including CMOs at Cava, Dine Brands, and Sweetgreen, and opened conversations with a national QSR/FSR franchise group operating 400+ units at nine-figure revenue.