The Challenge
Galactic had no outbound infrastructure, no sales process, and an unvalidated offer. Pipeline was empty, and there was no reliable motion to generate qualified conversations.
The team had deep expertise in YouTube media operations, but no system to consistently get in front of the right buyers and convert that attention into revenue.
The Approach
Morton Street built the outbound stack end-to-end: ICP definition, offer validation through real market feedback, cold email infrastructure, sequence development, and conversion-focused messaging.
At the same time, we helped define a practical sales process so inbound replies had a clear path from first call to close.
The Results
Within 30 days, Galactic closed a $300K deal with Semrush and a $100K deal with the ex-founder of a top 40 CPA firm in the US.
That put total closed revenue at $400K in month one, while validating the offer and proving the pipeline engine works.