The Challenge
DGENZ had a strong product and clear vision, but no scalable way to generate demand. Pipeline was dry. Most opportunities came through word-of-mouth or warm intros, and those channels were not converting consistently.
In a market with nonstop noise, cold outreach felt impossible to execute at a high level. The team needed a system, not one-off campaigns.
The Approach
Morton Street built the cold email motion from scratch, including domain setup, deliverability hardening, ICP targeting, messaging, and outbound sequence architecture.
Execution started fast. Campaigns were live in week one, with rapid iteration based on reply quality and market signal.
The Results
Within 30 days, DGENZ generated a six-figure pipeline from zero. More importantly, they left with a repeatable outbound engine the internal team can now run and scale independently.