How Galactic Closed $400K in Deals Within 30 Days Using Cold Email
Galactic had no outbound infrastructure, no sales process, and a completely unvalidated offer. Morton Street built the entire cold email engine from scratch — and within 30 days, Galactic closed a $300K deal with Semrush and a $100K deal with the ex-founder of a top 40 CPA firm.
GTM Intelligence
Insights, playbooks, and strategies from the Morton Street team.
The Data Enrichment Stack Every GTM Team Needs
Enrichment isn't a nice-to-have — it's GTM infrastructure. Here's how to build a modern data enrichment stack that keeps your pipeline clean and your outbound effective.
Account-Based Outbound: The Playbook for Landing Enterprise Deals
Spray-and-pray outbound doesn't work for enterprise. Here's the account-based playbook for multi-threading, persona-specific messaging, and measuring what matters.
How to Build a Content Flywheel That Compounds
Content that compounds is built on systems, not inspiration. Here's how to create a flywheel that turns one piece of content into a multi-channel growth engine.