06 Journal

Field notes from inside the engine.

What works in outbound data, signals and sequencing. What does not, and why.

20 posts

The Data Enrichment Stack Every GTM Team Needs

Enrichment isn't a nice-to-have — it's GTM infrastructure. Here's how to build a modern data enrichment stack that keeps your pipeline clean and your outbound effective.

Jan 19, 2026 7 min read

02 GTM Strategy

Account-Based Outbound: The Playbook for Landing Enterprise Deals

Spray-and-pray outbound doesn't work for enterprise. Here's the account-based playbook for multi-threading, persona-specific messaging, and measuring what matters.

Dec 8, 2025 8 min read

03 Content

How to Build a Content Flywheel That Compounds

Content that compounds is built on systems, not inspiration. Here's how to create a flywheel that turns one piece of content into a multi-channel growth engine.

Nov 10, 2025 7 min read

04 Outbound

The Anatomy of a Cold Email That Gets Replies

Most cold emails fail because they prioritize cleverness over relevance. Here's the framework for writing emails that actually get responses.

Oct 13, 2025 7 min read

05 Founder Insights

Founder-Led Sales: When to Do It and When to Stop

Founder-led sales is a phase, not a permanent role. Here's how to know when you should be selling, when to stop, and how to hand it off without losing what made it work.

Sep 22, 2025 7 min read

06 Outbound

Multichannel Outreach: Why Email Alone Won't Cut It

Single-channel outbound is leaving pipeline on the table. Here's how to build a multichannel sequence that meets prospects where they are.

Sep 1, 2025 6 min read

07 Founder Insights

Why Your CRM Is Rotting (And What to Do About It)

CRM data decays at roughly 30% per year. Contacts leave, companies change, and records go stale. Here's how to build a system that keeps your data clean — automatically.

Aug 4, 2025 7 min read

08 GTM Strategy

Lead Scoring Without the Guesswork

Modern lead scoring goes far beyond firmographics. Here's how to build a weighted, data-driven scoring system that actually predicts conversion — and keeps getting better.

Jul 14, 2025 7 min read

09 Outbound

Email Deliverability: The Hidden Pipeline Killer

Deliverability is the most overlooked part of outbound. If your emails aren't landing in inboxes, nothing else matters — not your copy, not your targeting, not your offer.

Jun 9, 2025 7 min read

10 GTM Strategy

The GTM Engineer: Why Every Startup Needs One

GTM engineering is the evolution of go-to-market operations — a revenue function, not a support role. Here's what GTM engineers do, how they differ from RevOps, and when to hire one.

May 12, 2025 6 min read

11 Outbound

Signal-Based Outbound: The End of Spray and Pray

Generic blast outbound is dead. Signal-based targeting — built on hiring data, funding events, tech adoption, and content engagement — is the new standard for generating qualified pipeline.

Apr 7, 2025 6 min read

12 Founder Insights

Case Study Driven Marketing: The Underrated Growth Lever

Why case studies are the most underutilized asset in B2B marketing and how to turn them into a pipeline machine.

Mar 25, 2025 4 min read

13 GTM Strategy

The 90-Day GTM Playbook for Startups

A tactical framework for early-stage startups to go from zero to repeatable pipeline in 90 days.

Mar 10, 2025 3 min read

14 GTM Strategy

Why Your ICP Is Wrong (And How to Fix It)

Most B2B teams define their ICP once and never revisit it. Here's why that's killing your pipeline and what to do about it.

Feb 20, 2025 3 min read

15 Founder Insights

The Real Cost of Not Having a GTM System

Ad-hoc go-to-market isn't just inefficient — it's expensive. Here's how to quantify the hidden costs and why investing in GTM infrastructure early pays compounding returns.

Feb 10, 2025 7 min read

16 GTM Strategy

From SDR to GTM Engineer: The Evolution of Sales Development

The traditional SDR model is breaking. The future of sales development belongs to GTM engineers — operators who combine data literacy, automation, and strategic thinking.

Feb 5, 2025 7 min read

17 Content

Content Strategy for B2B Founders

How founders can build a content engine that drives authority, trust, and inbound pipeline without becoming full-time creators.

Feb 1, 2025 3 min read

18 Outbound

Segmentation: The Difference Between Good and Great Outbound

Treating every ICP account the same is the fastest way to flatten your reply rates. Here's how segmentation turns average outbound into high-converting pipeline.

Jan 20, 2025 7 min read

19 Outbound

Building Your First Outbound Engine

A step-by-step guide to building a repeatable outbound system that generates qualified pipeline from day one.

Jan 15, 2025 3 min read

20 Content

LinkedIn for B2B: Beyond Posting, Into Pipeline

LinkedIn isn't a content platform — it's a pipeline channel. Here's how to use it strategically to generate conversations, build authority, and drive revenue.

Jan 6, 2025 6 min read